Monday, October 13, 2014
Trends for 2014: Five Factors Facing Private Higher Education
The Lawlor Group conducts extensive quantitative and qualitative research for independent college and university clients throughout the United States. Based on our recent findings, along with other primary and secondary research available to the general public, we’ve identified five trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year. We’ve also included several questions that college enrollment and marketing administrators should be asking about their institutions to test how well they are responding to these market trends.
Because of some key demographic projections, the recruitment of traditional-age college students will not get easier anytime soon.